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The Kokoon Team, August 8 2025

Kokoon Global Inc & Kokoon Property Norway ASA Direct Listing


In 2025, we're taking two companies public via direct listings:

1. Kokoon Global Inc

- Based in Miami, Florida 🇺🇸

- Founded in 2015

- Listing on a U.S. exchange (e.g., Nasdaq or NYSE)

2. Kokoon Property Norway ASA

- Based in Oslo, Norway 🇳🇴

- Founded in 2024

- Listing on Euronext Oslo Børs or Euronext Growth Oslo

Direct listing Norway

A direct listing on Euronext in Norway refers to the process of admitting a company's existing shares to trading on Euronext Oslo Børs (the main regulated market in Norway) or its associated markets like Euronext Growth Oslo, without issuing new shares or raising capital through an initial public offering (IPO) or private placement. This method allows current shareholders to sell their shares directly on the market, providing liquidity and visibility, while the company itself does not receive fresh funds.

Key Features:

No Capital Raising: In a direct listing, the company lists pre-existing shares only. Shareholders (e.g., founders, employees, or early investors) can sell directly to the public, but the company does not issue new equity or receive proceeds.

Pricing Mechanism: Direct listing uses a reference price based on pre-listing valuations or negotiations, with the market determining the opening price through supply and demand.

ASA:

In Norwegian company law, "ASA" stands for Allmennaksjeselskap, which translates to "public limited liability company" in English. This is a type of corporate structure designed for larger businesses that may seek public investment, such as through stock exchanges like the Oslo Børs. Unlike private companies, an ASA allows shares to be freely traded and offered to the general public, with stricter regulations to protect investors and ensure transparency. It provides limited liability to shareholders, meaning their personal assets are protected beyond their investment in the company's shares.

Direct listing USA

A direct listing, also known as a direct listing process (DLP) or direct placement, is an alternative method for a private company to become publicly traded on a U.S. stock exchange without issuing new shares or relying on traditional underwriters like investment banks.

In this process, the company lists its existing shares—typically held by founders, employees, and early investors—directly on an exchange such as the Nasdaq or the New York Stock Exchange (NYSE), allowing these shares to be sold to the public.

Unlike a traditional initial public offering (IPO), no new capital is raised in a standard direct listing, as the focus is on providing liquidity for existing shareholders rather than funding the company through fresh equity.

Direct listings have gained popularity in the U.S. since the late 2010s as a more streamlined and cost-effective way to go public. The U.S. Securities and Exchange Commission (SEC) regulates this process.

INC:

A company with "Inc." status refers to a business that is incorporated, meaning it has been legally formed as a corporation. This is a common designation in the United States and some other countries, where "Inc." is an abbreviation for "Incorporated" and is typically appended to the end of the company name. Here's a breakdown of what this means:

Key Characteristics of an Incorporated Company (Inc.)

- Legal Entity Status: An incorporated company is treated as a separate legal entity from its owners (shareholders). This separation provides several protections and obligations:

- The company can own property, enter contracts, sue or be sued, and incur debts in its own name.

- It has "perpetual existence," meaning it can continue operating even if owners change or pass away.

Written by

The Kokoon Team

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